COCA-COLA LAUNCHES COKE ZERO

Performance team entertains guests during Coke Zero launch in Tanzania.

Coca-Cola Kwanza Managing Director, Basil Gadzios gives his remarks as Coke Zero is officially launched in Tanzania.

A section of invited guests follow attentively the official Coke Zero launch in Tanzania.

Coca-Cola Tanzania Brand Manager Maurice Njowoka speaks to the media at Coke Zero launch event in Tanzania held at Hyatt Kilimanjaro Hotel in Dar es Salaam.

Coca-Cola in Tanzania has expanded its offering of the Coca-Cola range with the launch of Coke Zero. The company now offers regular Coke, Coke Light and Coke Zero in the Tanzanian market as part of its strategy to drive choice and variety to suit different consumer lifestyles and occasion needs.

Coke Zero is a zero-sugar cola with the same great taste as the original Coca-Cola; it is therefore another low calorie option. Coca-Cola Kwanza Managing Director, Basil Gadzios said “the brand gives variety-seeking consumers another unique, great tasting option in addition to Coca-Cola Light. Coca-Cola Zero is a sugar free soft drink sweetened with non-nutritive sweeteners” during the media launch at Hyatt Regency. It will be available countrywide in 500ml Plastic bottle.

Mr Basil added “This launch continues our commitment to providing our consumers with high quality products that fit their taste, occasion and lifestyle needs”.

The launch will be supported by a composite marketing campaign including TV, radio, outdoor, digital and sampling with the tagline “It’s Possible”. Basil said the tagline for Coke Zero advertising and activations originated from the cola’s impressive zero sugar qualities.

Coca-Cola Brand Manager for Tanzania, Maurice Njowoka said “Coca-Cola Zero has a very different personality from any of our other brands. It’s fresh, edgy, bold and youthful offering consumers exciting surprises when it comes to marketing”. “We believe that Coca-Cola Zero’s taste and personality will appeal to young people who do not want to compromise on flavor or calories.”

The Brand Manager has appealed to consumers and the public to attend the Coca-Cola Zero consumer launch to be held at Coco Beach in Dar es Salaam on Sunday, March 17^th, 2013 to celebrate and have an exciting feel of the product.  Apart from Dar es Salaam, Coca-Cola Zero consumer launches will also be done in Mwanza, Moshi and Arusha.

Coke Zero, as it is often referred to, was first launched in Atlanta in 2005 and has posted high sales for the last 5 years straight. Among more than 350 sparkling beverage brands launched since 2001, Coke Zero is one of only six to surpass one percent market share, and the only one to maintain it.

The brand is available in more than 130 countries and continues to experience strong growth both in the U.S. and around the world — making it the best-selling addition to The Coca-Cola Company’s sparkling beverage portfolio since Diet Coke debuted in 1982. By using irreverent, humorous communication, the brand has established a strong connection with young adult males, a previously untapped market for diet soft drinks.